Encoding logic design

Flux was born out of Google X, Google’s moonshot factory, dedicated to finding radical solutions to huge problems.

“We began our exploration with the premise that buildings and the sustainability of our modern lifestyle are deeply intertwined. In addition, buildings – more specifically, housing – is an issue of human dignity. We wanted to find ways to apply Google-scale thinking to tackle these important issues.”

“Through this process, we discovered a strong desire to address the industry’s challenges, yet practitioners are caught in the realities of today’s business relationships, legal structures, risk tolerance, and design tools. To break this cycle, we are focusing our efforts on improving collaboration during planning and early design, enabling data-driven decision making, reducing information latency, and building knowledge communities.”

“We began our exploration with the premise that buildings and the sustainability of our modern lifestyle are deeply intertwined. In addition, buildings – more specifically, housing – is an issue of human dignity. We wanted to find ways to apply Google-scale thinking to tackle these important issues.”

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